If you give over agency to intermediaries and automated arbitration systems, you effectively abdicate agency and control.

You are then ripe for exploitation, and exploitation will happen eventually. The temptation for those intermediaries are too strong to ignore, and number must go up.

The incentives change the second you no longer have control over what you search, see, check, purchase, and experience in life. You have become a digital slave.

You can take back control (mostly), and it is easier than you think. Start by blocking ads like they are cancerous cells invading your body. A good proportion of them are fraudulent anyway. If that makes you feel a little guilty, then pay the people whose stuff you consume directly. Most of them have a method.